Increase Your Traffic + Get Better Results With This Content Distribution Strategy Template

Increase Your Traffic + Get Better Results With This Content Distribution Strategy Template If youve been working on search engine optimization  or any form of promotion for your content, you might have come across the term â€Å"content distribution†. You’ve just spent loads of time and money to produce an amazing whitepaper, video, or other content types†¦ Now, it’s a waiting game as all those readers come rushing in to read your amazing content piece, right? If only it were that easy. Just because you’ve finished the content, doesn’t mean you’re done. In some ways, the hard work is just beginning. Now you’ve got to promote it, and in a world where there are 4 million blog posts published on the Internet every single day, your content distribution strategy has to be on point. This post breaks down the best ways to promote your content, how to create a distribution strategy, and why its so important to your marketing. Recommended Reading: How to Write White Papers People Actually Want to Read (Free Template) The Best eBook Template to Generate More Subscribers (+ Easy eBook Ideas) Download This Content Distribution Template But first, check out this content distribution template. You’ll find an easy-to-follow template to track your entire content distribution strategy from start to finish. It’s also easily customizable for each of your projects to make sure that you’re promoting each content item in the best way. What is Content Distribution? While it's a term thrown around in numerous marketing circles, it can have numerous meanings. As distribution has become more important to the success of content today, it’s important to understand the nuts and bolts of content distribution as a term. Content distribution  is the act of promoting content through any means by companies and brands to provide content to its targeted audience. It breaks down into three different areas, owned channels, earned channels and paid content. These three channels provide the fundamentals of how you distribute the content appropriately. Owned Channels These channels are the foundation of your entire online presence. It's any medium that you create and control. Common examples would be your website or an app you've developed. But these days, your social media page, your blog, or even a YouTube page, are all classed as owned channels. Without sufficient content on your own channels, your brand is not able to build, which can limit your ability to convert customers. To make the most of your own channels, you can break your techniques down into three individual components. The content:  Content is key to your entire operation, and the distribution of content can include blogs, e-books, infographics, as well as videos. Videos have been vital in improving promotion, especially search engine optimization, as videos generate a 41% higher click-through rate  than plain text. Posting and sharing of information:  The bread and butter of engaging with potential and existing customers. By posting information and sharing it via social media platforms, you can build a following and tempt new custom in. This helps to direct traffic to your website as well as using social media to get your content to a broader audience. Marketing via email:  While social media is a great way to engage with your customers, email marketing is a great way to make the most of your existing contacts and to convert them onto your latest products. Earned Channels Earned channels are essentially the equivalent of word of mouth. If the content that you post on your owned media is picked up by third-party sites, this results in organic search engine rankings. The most significant driving forces behind earned media boil down to two things: Search engine ranking:  The rankings can be determined by numerous components, but primarily it's about a good SEO strategy. Search engine optimization  is such an evolving beast that to make earned media shareable by third parties, the content working in conjunction with ranking on the first page are the two components that need to be in tandem with each other. The content distributed by the brand:  no matter how you dress it up, the content has to be good enough to warrant mentions, reposts, recommendations, and shares. Paid Channels The paid channels refer to the external marketing approaches that, as you would suspect, results from a paid placement. It can be argued that paid media appears to be unnecessary, especially in comparison to earned and owned channels, but this third aspect works with the other two channels to help a business grow significantly. Ultimately, paid media is one of the best and quickest ways to get traffic. Think of a stagnating business that's not able to establish its brand. By investing in paid media to display content across social networks, you are getting exposure in a way that would not happen if you were to go through organic methods. For example, a promoted post may very well be a new customer’s first experience of your brand. This results in increased traffic and this traffic can be easier to track than other organic methods. As social media can provide appropriate statistics on the leads or clicks your page content gets, this can give you instantaneous feedback as to whether this method is working for you. And as the three most prominent areas of paid media are branded content, display ads, and PPC  advertising, it's likely you are already making headway through the paid channels anyway. But by using paid channels in conjunction with earned and owned channels, you are supporting your brand with that all-important trifecta of content distribution. Why Content Distribution is Important Content and its success is all about planning and preparation. You could argue that it's about the type of content you create, but content distribution and great content are two sides to the same coin. Recently, 56% of marketers  stated they outsource one part of their marketing strategies, which has resulted in an increased need for help in content creation. And as 78% of marketers have reported that their business has improved due to better content creation, this shows that enhancing the content through these three channels has improved marketing in numerous ways. To improve your marketing capabilities, you cannot rely on one aspect of your content distribution. Breaking it down into these three essential components, and following them to the letter, will result in a brand that is evenly distributed. Content is king, and as content distribution becomes highlighted as one of the biggest marketing opportunities that brands don't utilize, harnessing these three different areas can push a struggling business into more prominent quarters. Many brands may make the most of one or two areas of this trifecta, but, if you recognize that you're not making the most of all of them, this will soon become apparent. So many brands make the most of PPC or plunge their efforts into search engine optimization, but to be competitive and to maintain an edge, content distribution is the missing ingredient. For those brands looking to improve their strategies, looking to keep on top of trends, and make the most of marketing tools, ensure your content distribution is at the forefront of your marketing strategy. How to create a #content distribution strategy with a free template.How to Create a Content Distribution Strategy Step-by-Step Providing relevant content at the right time to the people who need it is an integral part of digital marketing, but it won’t happen by accident. To achieve an effective content distribution, you need to follow a step-by-step strategy. List Your Target Distribution Channels Your target distribution channels are the sites, organizations or entities from which you disseminate content. Content marketing distribution channels may include social networks, your website, a partner blog, a podcast or some other digital medium. Before you begin your content distribution strategy, therefore, it’s worth writing down a list of all the ways you’ll distribute your content with a brief justification for why. Guest Posts on External Websites Guest posts on external websites have two functions: to promote your content  to a new audience and to create links to your site for SEO purposes. These articles can introduce your content to people who wouldn’t ordinarily see it and who might benefit from it in the future. Before posting on external sites, think about whether they attract visitors who could benefit from your product. Here’s an example of a guest post on Convince Convert by . Another strategy for guest posting is to reach out to bloggers of articles that already exist on your target keywords. You can ask the author to add a section about your tool/product with a link back to your website. Online Communities Online communities are any place on the web where people gather to interact. Distributing content through these channels (Facebook groups, LinkedIn groups, Reddit, forums, etc.) can be effective because communities naturally generate interest and engagement. Ideally, you want to create shareable and â€Å"commentable† content that produces a buzz. Be careful with this tactic however, you want to genuinely helpful and not promotional. Here’s an example of a discussion on Reddit regarding Facebook advertising. This would be a good opportunity to link to a content piece from your blog that helps solve the poster’s problem. External Podcasts External podcasts  can be an excellent vehicle for distributing content to a new audience. Many media firms, like the BBC and the Wall Street Journal, give space to businesses on their podcasts to speak about what they do. This example is from the Wall Street Journal is inspired by the popular column which commuters can turn to for insights on business, the economy, markets, and politics. The content on podcasts is usually newsworthy and topical. It can be a great way to increase brand awareness and reach new audiences that are not aware of your product or service. Internal Blog Posts Blog posts on your own site are an opportunity to tell your audience more about yourself and provide them with real value. Coca-Cola  - the world’s premier soft drinks brand - has one of the top company blogs in the world. It talks about its approach to corporate responsibility, its plans to make the business more sustainable, and how the company operates internally. The blog is a great tool to get readers engaged in content and up-to-date with trends. Internal Videos Internal videos are videos that companies make for the benefit of their colleagues. Although most businesses focus on external videos - or those that are customer-facing - internal videos can have tremendous value for training and teaching staff about the company values. Walmart  has been using internal videos to distribute content for many years to teach new hires about the importance of warehouse safety and correct lifting techniques. Webinars Webinars  are interactive online seminars where a company imparts information and then invites guests to ask questions and give feedback. ARK Invest  is an investment broker with a focus on future technology. The firm hosts monthly webinars where it explains to customers why it is investing in certain sectors (like robotics or genetics) and how they think the market will adjust to new technological changes in the future. Investors can then ask questions about why the firm is investing their money in a particular way. Demos Demos of how a product works are a great way to get information across to customers. Although demos are usually explicitly promotional, this doesn't mean that they can't be used to educate customers about the powerful benefits of a new product. In 2018, Google demoed  its new product, Duplex, which is an AI voice bot that can conduct basic conversations on a user’s behalf (for instance, book a table at a restaurant). At Google I/O 2018, the company demonstrated the product live, showcasing it’s audience the benefits directly. Infographics Infographics  use a combination of pictures and text to convey information or statistics readably. Supply Spy, a firm that helps users research Amazon products, has an infographic which breaks down the complicated topic of Amazon seller fees into manageable chunks, helping to make the subject more approachable. Guides Shopify is a platform which provides a range of utilities to budding online retailers, such as website design and payment facilities. Setting up an online store can be a complicated business, so Shopify provides guides  for all sorts of things, such as how to sell on eBay, small business marketing on Twitter, selling products on Amazon, and how to grow an e-commerce business with email marketing. Social Media Channels Pizza Hut  is one of the most interesting examples of a company that uses social media distribution effectively. Rather than use its Twitter feed to advertise money-off coupons (which seems to be the default position of many other pizza chains), it uses social media to celebrate the product that it sells. By doing this, it creates much more engaging, likable and sharable content and video. Email Email marketing has the highest ROI of any form of digital marketing, according to  Litmus Software. Many companies use email to distribute special offers and deals tailored to their customers, but the most successful email campaigns tend to be those that communicate genuinely exciting information. Evans Cycles, a cycling firm based in the UK, sends customers a combination of special offers and informational videos on how to look after their bicycles. Ebook Ebooks are in-depth resources that companies can provide their customers to cement their authority in a particular field. Ebooks demonstrate to customers that a business has substantial expertise, making them a preferred source of reliable information. Deloitte  is a professional services company that provides tax advice, management consultancy and strategy advice to firms all over the world. Its work is detailed, so it often uses ebooks to complement the work that it does with firms. The company’s clients can get bespoke advice direct from consultants and then refer to ebooks if they need a refresher once consulting is finished. A Better Way to Plan Your Content Distribution Strategy Sure the content distribution tracking spreadsheet included in this blog will do the job†¦ But, let’s be honest, the last thing most marketing managers need is another spreadsheet to add to their ever-growing list. The good news is, there’s a better way. Your entire team can collaborate, plan and execute their content distribution strategy with . No spreadsheets, no manual updating, no status updates. Just one amazing hub to plan it all. Here’s how it works: To start, add a new marketing project in by clicking the plus sign on your project kickoff date. Then choose the option entitled â€Å"marketing campaign† on the list. Next, add each individual content promotion and distribution item to your marketing campaign. Once you’ve added all the individual content distribution tactics, you’ll see a visualization of every element on your calendar. Everyone on your team will know exactly what is going live and when, and their tasks for each tactic. Goal Setting Goal setting is an essential aspect of your overall content distribution strategy, whether you’re trying to reach people through social media tools, external blogs, your website. But how do you set effective content distribution goals? Decide on The Nature of Your Goals Some organizations create content for the sake of creating content, thinking that it will put them at an advantage. But any experienced digital marketer worth their salt will tell you that the only way to drive things forward is to make sure that you're clear on why you’re distributing content in the first place. You may want to distribute content for the following reasons: Generate more leads Increase your conversion rate Improve awareness of your brand Increase customer retention To educate your audience Get more traffic to your website The content distribution strategy you choose will depend on your overall goals. A plan designed to improve awareness of your brand will be very different from one that hopes to increase customer retention or upsell customers on various products. Some businesses  try to be smart and align content with multiple goals, hoping to kill many birds with one stone. Companies create content that they expect will improve their ranking in search engines, generate a buzz on social media, increase awareness of their brand and boost leads. But trying to tick all the boxes rarely works and you may find that your content is less useful in certain channels than it would be had you stuck to a specific strategy. For example, you might create a wordy blog to help you rank for specific keywords in Google search.

EPR Paradox in Physics - Definition and Explanation

EPR Paradox in Physics - Definition and Explanation The EPR paradox (or the Einstein-Podolsky-Rosen Paradox) is a thought experiment intended to demonstrate an inherent paradox in the early formulations of quantum theory. It is among the best-known examples of quantum entanglement. The paradox involves two particles that are entangled with each other according to quantum mechanics. Under the Copenhagen interpretation of quantum mechanics, each particle is individually in an uncertain state until it is measured, at which point the state of that particle becomes certain. At that exact same moment, the other particles state also becomes certain. The reason that this is classified as a paradox is that it seemingly involves communication between the two particles at speeds greater than the speed of light, which is a conflict with Albert Einsteins theory of relativity. The Paradoxs Origin The paradox was the focal point of a heated debate between Einstein and Niels Bohr. Einstein was never comfortable with the quantum mechanics being developed by Bohr and his colleagues (based, ironically, on work started by Einstein). Together with his colleagues Boris Podolsky and Nathan Rosen, Einstein developed the EPR paradox as a way of showing that the theory was inconsistent with other known laws of physics. At the time, there was no real way to carry out the experiment, so it was just a thought experiment or gedankenexperiment. Several years later, the physicist David Bohm modified the EPR paradox example so that things were a bit clearer. (The original way the paradox was presented was somewhat confusing, even to professional physicists.) In the more popular Bohm formulation, an unstable spin 0 particle decays into two different particles, Particle A and Particle B, heading in opposite directions. Because the initial particle had spin 0, the sum of the two new particle spins must equal zero. If Particle A has spin 1/2, then Particle B must have spin -1/2 (and vice versa). Again, according to the Copenhagen interpretation of quantum mechanics, until a measurement is made, neither particle has a definite state. They are both in a superposition of possible states, with an equal probability (in this case) of having a positive or negative spin. The Paradoxs Meaning There are two key points at work here which make this troubling: Quantum physics says that, until the moment of the measurement, the particles do not have a definite quantum spin but are in a superposition of possible states.As soon as we measure the spin of Particle A, we know for sure the value well get from measuring the spin of Particle B. If you measure Particle A, it seems like Particle As quantum spin gets set by the measurement, but somehow Particle B also instantly knows what spin it is supposed to take on. To Einstein, this was a clear violation of the theory of relativity. Hidden-Variables Theory No one ever really questioned the second point; the controversy lay entirely with the first point. Bohm and Einstein supported an alternative approach called the hidden-variables theory, which suggested that quantum mechanics was incomplete. In this viewpoint, there had to be some aspect of quantum mechanics that wasnt immediately obvious but which needed to be added into the theory to explain this sort of non-local effect. As an analogy, consider that you have two envelopes that each contain money. You have been told that one of them contains a $5 bill and the other contains a $10 bill. If you open one envelope and it contains a $5 bill, then you know for sure that the other envelope contains the $10 bill. The problem with this analogy is that quantum mechanics definitely doesnt appear to work this way. In the case of the money, each envelope contains a specific bill, even if I never get around to looking in them. Uncertainty in Quantum Mechanics The uncertainty in quantum mechanics doesnt just represent a lack of our knowledge but a fundamental lack of definite reality. Until the measurement is made, according to the Copenhagen interpretation, the particles are really in a superposition of all possible states (as in the case of the dead/alive cat in the Schroedingers Cat thought experiment). While most physicists would have preferred to have a universe with clearer rules, no one could figure out exactly what these hidden variables were or how they could be incorporated into the theory in a meaningful way. Bohr and others defended the standard Copenhagen interpretation of quantum mechanics, which continued to be supported by the experimental evidence. The explanation is that the wave function, which describes the superposition of possible quantum states, exists at all points simultaneously. The spin of Particle A and spin of Particle B are not independent quantities but are represented by the same term within the quantum physics equations. The instant that the measurement on Particle A is made, the entire wave function collapses into a single state. In this way, theres no distant communication taking place. Bells Theorem The major nail in the coffin of the hidden-variables theory came from the physicist John Stewart Bell, in what is known as Bells Theorem. He developed a series of inequalities (called Bell inequalities), which represent how measurements of the spin of Particle A and Particle B would distribute if they werent entangled. In experiment after experiment, the Bell inequalities are violated, meaning that quantum entanglement does seem to take place. Despite this evidence to the contrary, there are still some proponents of the hidden-variables theory, though this is mostly among amateur physicists rather than professionals. Edited by Anne Marie Helmenstine, Ph.D.

Crouching Tiger, Hidden Dragon, Ang Lee (2000) Essay

Crouching Tiger, Hidden Dragon, Ang Lee (2000) - Essay Example The movie is based on the novel written by Wang Du Lu and shows the story happening in 19th century. Since the hero and story of the movie represent a supernatural theme, the movie defies the ancient Chinese cultural representation. (Thesis). The lead role as a hero is played by Hong Kong legend Chow- Yun- Fat who has the name Li Mu bai in the movie . Li is a magnificent warrior and is renowned throughout QING China and leads an adventurous life. His precious asset is his mighty sword which is both powerful and ancient and is being gifted to his very close friend. The movie surrounds the theft of the sword and Li’s determination in finding the stolen property and returning it to the rightful owner. In this movie, the primary importance is for Yun- Fat as the whole movie circle around him and his sword. In the movie Li also accompanied by his lady love Yu – shu – Lien which is played by Michelle Yeoh. Role of hero in the movie The hero Li is the pivotal character in the movie and he is the action performer which is the central theme of the movie .The hero Li throughout the entire movie has the role of chasing the stolen sword which he presented to his treasured friend as a token of love. Here the hero has to represents a classical righteous Chinese warrior who is after establishing truth and morality in his life. Li‘s duty as a hero is to represent in the movie as a noble warrior who seeks after truth. His role is to depict as a sacrificial person who fights with enemy to get back the precious gift which he presented to his best friend. The role of Li is to portray as a charismatic hero who has the miraculous power of battling ancient Chinese martial art. The role of Li in the movie is of a mighty warrior and a of a romantic hero who fights for righteousness, integrity and love. In the movie, as Li is battling against a female enemy, he also is bound as a hero to showcase masculine prowess in abundant. In the movie, Li is also compared with a tiger for his ferocious martial art skill, accuracy and defending power. In reality, the main role of hero Li is to portray a fantasy martial art expert who gives value to loyalty, honesty and truthfulness. The hero defying classical traditional representation The hero in the movie â€Å"Crouching tiger Hidden dragon† showcases one who has supernatural fighting tactics and martial art skill. This hero takes us to an ancient Chinese culture where people possess mysterious and mythical power in martial arts. The hero in this movie battles on every plane of earth like air, water and ground. This defies the very essence of ancient Chinese martial art concept. According to the age old Chinese martial art, there is no mythical or supernatural tactics or skills attached to it. The fight is conducted on land and by no means can be practiced on air and water surface. Unlike hero Li, the martial experts of traditional Chinese culture did not possess superficial power or attribu tes in context to martial art practice and the film depicted more western action elements. As per (Movie Muser) â€Å"Crouching Tiger was actually the first film he directed outside North America, and despite the wirework and plot, he brought a relatively western perspective to the way it was filmed†

How can community social work methods be used to tackle poverty and Essay

How can community social work methods be used to tackle poverty and social exclusion in england - Essay Example This is done through a number of methods through which they aim to the impact of these two dilemmas until hopefully they can be wholly eradicated from the community (Payne, 2011). Poverty can be defined as a state of meager means whether it is economically or in references in life (Cree, 2010). Social exclusion refers to the act of locking out the less privileged from things that they should be able to enjoy alongside everyone else mainly due to their social status. There are various methods that individuals who are involved in community social work have implemented in order to erase these two issues from the society (that is poverty and social exclusion). These methods are meant to handle the key cause of the problems so as to ascertain that they eradicated completely (Popple & Leighninger, 2008). Some of these methods include: Social workers often hold training sessions on various business subjects in underprivileged areas in a bid to provide them with means and ideas with which they will be able to support themselves with (Stepney & Popple, 2008). Teaching individuals skills such as carpentry and how to efficiently run a business will ensure that are able to improve their economic situation in the long run and is better than simply offering money which may be spent leaving them in the same place once it is over (Pierson, 2010). The main reason behind social exclusion can be said to the structure of various policies that have been set in place to only benefit the financially stable and thus it is important for such policies to be changed (Grinnell & Unrau, 2008). However, many of those suffering from social exclusion are not aware of this and thus there is a need for individuals to step up and fight for their rights on behalf of this population which is a task that social groups have taken upon themselves. A large number of the people who utilize public utilities

Hybrid Electric Cars, Combustion Engine driven cars Essay Example for Free

Hybrid Electric Cars, Combustion Engine driven cars Essay AbstractPaper stresses the negative influence of cars on the environment. Hybrid cars technology can diminish the fuel consumption and green house gases production. Different types of electric hybrid powertrains are described Special attention is paid to electric power splitting. Comparison of fuel consumption and CO2 production of one hybrid car and one classic car on European driving cycle is published. 2,5 2 1,5 1 0,5 0 1990 Index Terms Electric hybrid vehicles, European driving cycle, Environment interference, Fuel consumption, CO2 production. Giga tons Milliards of Earth Inhabitants 10Ã'Ž 8 6 4 2 2030 2040 2050 2060 Total world production of CO2 12 2020 2030 The Kyoto protocol summarizes the production of greenhouse gases. The sum is caused not only by cars but in general by men activities on whole Earth. The result from all resources is shown in Fig. 3 which shows the world production of CO2. The Kyoto Protocol tries to estimate if the present and future trends may be sustainable and comes to conclusion that it is a duty of men to accept regulation of this dangerous development. Estimated grows of Planet Earth Population 2010 2020 Fig. 2. Estimated vehicle number on the EarthÃ'Ž Expansion of automobile traffic brought new problems like serious environmental problems with gas emission and fuel consumption. Hothouse gas emission of car combustion engines brought ecological problems namely in big cities. The expected grow of Earth inhabitants will grow as shows Fig. 1. In this paper is SI Unit System used. Milliard means giga (G), 109. 2000 2010 Years I. INTRODUCTION 0 1990 2000 2040 2050 2060 Years Fig. 1. Estimated grows of Planet Earth Population But the expected grow of automobiles will grow much rapidly. The growth will be caused mainly with inevitable living standard improving in many countries like Africa, South Asia and South America together with enlarging of population in these regions. The estimated grows of automobiles over whole Earth is shown in Fig. 2. From comparison of both figures results that the population may grow between years 2000 to 2050 from 6 to 10 milliards that means 1. 7 times, but the expected vehicle number will grow from 0. 7 to 2. 5 milliards that is 3. 6 times. This work was supported by Research Center of Combustion Engines and Automobile Technology. 40 35 30 25 20 15 10 5 0 1980 Rada1 1990 2000 2010 2020 2030 years Fig. 3. Total world production of CO2 These problems are so serious that they became very important theme of international discussions. Results of these discussions were settled in the Kyoto Protocol. Kyoto Protocol is an agreement made under the United Nations Framework Convention on Climate Change (UNFCCC) Automobiles produce approximately a half of the total world production of CO2. Let us imagine that a good new car produces approximately 160 g of CO2 pro each km. There are many possibilities how to diminish this terrible amount. Electric hybrid cars are produced in enlarging numbers and they reach enlarging popularity between customers. They bring a new possibility how to diminish the world CO2 production. II. ELECTRIC HYBRID CAR SYSTEMS Hybrid electric vehicles combine electric and internal combustion engine drive. Hybrid electric vehicles combine the zero pollution benefits of electric motors with the high fuel energy density benefits of the thermal engine. Hybrid electric drives adjust the combustion engine load and revolutions into the point of best motor efficiency and lowest motor emissions. [1], [4], [6], [7]. A. Basic Drive Configurations Series hybrid drive in Fig. 4 presents a combination of different energy sources. In the picture the energy sources are the combustion engine and the battery. The internal combustion engine ICE propels a generator. Total power in form of the generator electric power and the battery electric power are summed in the traction motor. There is no mechanical connection between ICE and wheels. internal combustion engine generator ICE gear box GB battery traction motor TM BAT ICE Fig. 5 Parallel hybrid drive G battery Combined switched hybrid drive in Fig. 6 is based on series hybrid drive with mechanical coupling using a clutch between generator and traction motor. It is series hybrid drive when the clutch is off. BAT traction motor internal combustion engine ICE TM generator G battery BAT coupling Fig. 4. Series hybrid drive Battery acts as energy buffer. Advantage of series hybrid drive is the possibility to operate the thermal engine ICE in optimal revolutions quite free from the car velocity. That results in low specific fuel consumption and in low gas emission for any traction load and car velocity. Efficiency of energy conversions in the system must be taken in account. Parallel hybrid drive in Fig. 5 is a combination of ICE and electric traction motor on the same shaft. Traction motor is supplied by battery and its output is separated from the ICE output. Final traction torque is sum of both motors torque. Power transmission is more effective than in series hybrid drive because the mechanical ICE output is not transformed in electrical output. But the ICE cannot work in optimal load regime because its speed is not free from the car velocity. traction motor internal combustion engine TM Fig. 6. Combined switched hybrid drive The generator supplies the electric energy to the traction motor. When the car speed and ICE speed and power are high but the difference between ICE speed and car speed is small, it is better to operate the scheme as parallel hybrid drive and the clutch is on in such a case. On this regime the ICE power and speed are high and the ICE can operate with small output changes. The difference between desired traction output and ICE optimal output is stored in or discharged from the accumulator. The drive is depicted in Fig. 9. It consists with gasoline engine, double rotor DC generator, and traction motor. traction motor Combined hybrid with planetary gear in Fig. 7 is a topology where mechanical power splitting is used. The splitting is performed in the planetary gear. In this scheme the generator rotates with speed, which is difference between the ICE and car speed. This solution allows splitting the ICE output into two parts. rotating stator control unit generator ~ ~ generator gasoline engine traction motor ICE planet gear Fig. 7. Combined hybrid with planetary grar The first part is proportional to the difference between the ICE and car speed and the second is proportional to the car speed. The first part is transformed into electric energy in the generator and supplied to the traction motor. The second part is transferred by the output planet shaft directly to car wheels. This scheme allows controlling the engine speed and torque and this is the way how to minimize fuel consumption. Electric power splitting drive using DC machines was used on Czechoslovak express motor cars in the year 1936. The patent document was emitted in Czechoslovakia with Nr 53 735 on 25. February 1936. [1], [2], [3]. DC machines were usual on railway vehicles at that time. The vehicle was called :†Slovenska Strela† and remained in service till the year 1950. It should be reconstructed and modernized later on. But electrification of the main railway connection between Prague-Kosice replaced this very interesting vehicle with express electric locomotives. Fig. 8. Express railway car â€Å"Slovenska Strela† clutch rotor output shaft Fig. 9. Electric power splitting drive of express car â€Å"Slovenska Strela† The ICE drives a DC generator which â€Å"stator† and rotor can rotate separately. The â€Å"stator† is firmly coupled with the ICE shaft. The rotor is coupled with car wheels. On the car shaft is mounted a DC electric traction motor supplied by the voltage induced in the generator. The splitting is performed in the generator. The relative speed between generator â€Å"stator† and rotor is difference between the ICE and car speeds. This solution allows split the ICE output into two parts. The first part is proportional to the difference between the ICE and car speed and the second is proportional to the car speed. The first part is transformed into electric energy in the generator and supplied to the traction motor. The second part is transferred directly by means of electromagnetic torque in the generator air gap to the car wheels. This scheme allows controlling the ICE speed independently from the car speed and this is the way how to minimize fuel consumption. Model of Electric Power Splitting Drive Using AC Machines was implemented in the laboratory of JosefÃ'Ž Bozek Research Center of Engine and Automotive Technology at the Technical University in Prague. The physical model of the drive is seen in Fig. 10. It is experimental electric hybrid car drive of a small power. [5], [9], [11], [13], [14], [15]. The output is 7. 5 kW, 0 – 6000 min-1.. Electronic converters and supercapacitor EC are integrated in the circuit between electric power divider SPGM and traction motor TM. The super capacitor as a peak energy storage has 100F, 56V and 400 A. It is able to accept the kinetic energy during braking the vehicle of the mass 1500kg from the velocity 60km/hour and regenerate it during next speeding up. Principle of the system is depicted in Fig. 10. The combustion engine COM ENG drives the electric power divider SGPM. The power divider is a special double rotor synchronous permanent magnet generator. The first rotor is firmly connected with the combustion engine shaft. The second rotor is firmly connected with the traction motor TM and with car wheels. The traction motor is supplied with electric power induced by differential velocity between first and second rotors. Parameters of this electric power (voltage, current and frequency) are changed in electronic converter in EC. Power of the combustion engine is divided into two parts. used for evaluation and comparison of car’s performance, pollution production, efficiencies etc. Simulations were performed on New European Driving Cycle NEDC. The NEDC is shown in Fig. 11. Total distance 10,9km Speed (km/hour) EC ELM CLUTCH COM ENG TM SGPM base Fig. 10. Physical model of Electric Splitting Drive Using AC Machines The incoming power P1=T1* ? 1 is the power of combustion engine producing torque T1 at angular velocity ? 1. Torque T1 is transferred with electromagnetic force to the second rotor, rotating at angular velocity ? 2 which is the same as car velocity. Power transmitted to car wheels by this torque is therefore Pm=T1*? 2. Remaining power is induced by magnetic field into the electric winding arranged on the second rotor. Neglecting losses this power is Pel=P1-Pm=T1*(? 1-? 2). Power Pel is transferred via electronic converter in EC to the traction motor TM and finally added to power Pm on car wheels. Incoming power P1 from combustion engine is by this technique divided into two parts Pm and Pel. Combustion engine can rotate with angular velocity which does not depend from the car velocity III. SIMULATION OF FUEL CONSUMPTION OF HYBRID ELECTRIC CARS Main advantage of electric hybrid cars is the diminishing of fuel consumption. The production of CO2 depends on the fuel consumption and on the working conditions of the ICE. The working conditions of the ICE are much better in electric hybrid cars than in conventional cars generally. Simulations were done with the mathematical model of Electric Power Splitting Drive Using AC Machines. Measured parameters and features obtained in the laboratory [11], [13], [14] were used for the simulation. The mathematical model of a conventional car and hybrid electric car with electric power divider was established in [15] [16]Ã'Ž Comparisons of this art are usualy done on different standard driving cycles. Standard driving cycle represents a driving pattern of a certain geographic region (North America, Europe, Asia-Pacific). These driving cycles are Time (s) Fig. 11 New European Driving Cycle Parameters of compared cars and results of simulation are shown in Tab. 1 TABLE I SIMULATION RESULTS Vehicle type, manufacturer Driving Cycle Total mass (kg) Specific Consumption during total NEDC (l/100km) Total emissions CO2 (g) Specific emissions (g/km) First case Second case NEDC Skoda 1. 2HTP NEDC 1450 1120 5. 1 5. 9 1333Ã'Ž 1540 122. 9 142 Model Fabia Two cases are shown. In both of them the New European Driving Cycle was simulated. Case first: Hybrid electric car with electric power divider. The mass of the car respects the additional mass of electric part of the powertrain. Case second: Conventional car Skoda Fabia 1. 2 HTP. The results shown in Tab. 1 allow to make following conclusions: When comparing fuel consumption and CO2 emissions between hybrid car with electric power divider versus conventional car of the same class (that means the same primary ICE engine power and respecting additional mass of the electric powertrain machines), we can conclude that the fuel consumption and CO2 emissions are significantly lower at the hybrid car. Hybridization of such cars brings not only fuel savings but also is much more environmentally friendly. I. CONCLUSION The production of dangerous greenhouse gas emissions and consumption of world energy resources become a serious problem. Especially CO2 emissions can influence the climate stability of Planet Earth. The automobile business contributes to this development a lot. But the automobile technology has space to be improved. The electric and hybrid electric vehicles can contribute to diminishing of fuel consumption and green gases production. The hybrid electric vehicles makes it possible to operate the combustion engine in more suitable regimes with better fuel combustion conditions. Some hybrid systems even enable to operate the combustion engine in best relation between power and revolutions. Systems with power dividers allow the engine to operate in revolutions that are quite independent from the car velocity. Simulations were done with the mathematical model of Electric Power Splitting Drive Using AC Machines. Measured parameters and features obtained in the laboratory were used for the simulation. Simulations were performed on New European Driving Cycle NEDC. Results of one commercial car and one hybrid electric car with electric power divider are published. Fuel consumption of the hybrid car on the new European Driving Cycle was 5,1 l/km. The commercial car consumed 5,9 l/km. The hybrid car consumption is 13. 6% lower then at commercial car. Similar numbers were obtained with respect to CO2 production. The hybrid car produced 1333 g CO2 on the New European Driving Cycle. Commercial car produced 1540 g CO2. Hybrid car with electric power divider produced 13. 5% less CO2 . REFERENCES [1] V. Klima : Electro-mechanic drive DELKA and its comparison with Dieselelectric drive. (Elektro mechanicky pohon DELKA a jeho srovnani s normalnim Diesel-elektrickym pohonem. ) Elektrotechnicky obzor 1949, Nr. 19, Pg. 489-496 [2] J. Sousedik : Patent document Czechoslovakia Nr 53 735 from 25. February 1936. [3] J. Bilek: Electric drive of motor cars â€Å"Slovenska strela† (Elektricka vyzbroj motorovych vozu â€Å"Slovenska strela†). Elektrotechnicky obzor 1937, Nr16, Pg249-253, Nr. 21 Pg. 331-336. [4] J. Mierlo: Simulation software for comparison and design of electric, hybrid electric and internal combustion vehicles with respect to energy, emission and performances. Vrije Universiteit Brussel. [5] Z. Cerovsky, P. Mindl, S. Fligl, Z. Halamka and P. Hanus: Power Electronics in Automotive Hybrid Drives, 10th International Electronics and Motion Control Conference EPE-PEMC Cavtat- Dubrovnik Croatia, September 2002, ISBN 953-184-047-4 [6] T. Denton : Automobile Electrical and Electronic Systems, SAE International ISBN 0 340 73195 8. [7] Michael H. Wesbrook: The Electric and Hybrid Electric Car, The Institution of Electrical Engineers, 2001, London [9] Lettl, J. , Fligl, S. : Matrix Converter in Hybrid Drives. Proceedings of 8th International Conference â€Å"Problems of Present-day Electrotechnics PPE 2004†, vol. 3, pp. 77-80, Ukraine, Kyiv, June 7-10, 2004, ISSN 0204-3599. [10] Lettl, J. , Fligl, S. : Matrix Converter Control System. Progress In Electromagnetics Research Symposium PIERS 2005 Proceedings, pp. 395-398, China, Hangzhou, August 22-26, 2005, ISBN 1-933077-07-7. [11] Cerovsky Z. , Mindl P. : Super-capacitor in hybrid drive. International Symposium on Electric Machinery in Prague ISEM 2003 , str. 110-111, ISBN 80-01- 02828-3 [12] Zdenek,J. : „Vibrationless Drive Controller Software Designâ€Å". Proc. of XI. int. symp. ISEM2003. Sept. 2003. Prague, pp. 158-165. [13] Cerovsky,Z. Mindl,P. : Hybrid Drive with Supercapacitor Energy Storage, FISITA Conference Barcelona. F193m 2004. [14] Cerovsky Z. , Mindl P. : Efficiency of Hybrid Electric Vehicle Powertrain using Electric Power-Splitting Synchronous Generator with Permanent Magnets. IPEC-Niigata 2005 [15] Mildorf M. : Mathematical model of a drive and fuel consumption of hybrid vehicle. Diploma thesis. 2007, Czech Techn. Uni. Prague. Faculty of El. Eng. [16] Simkova L. : Mathematical model of hybrid car. Bachelor thesis 2004. Czech Techn. Uni. Prague. Phaculty of El. Eng.

Public Relations Contigenct Th :: essays research papers

"Contingency Theory of Accommodation and Advocacy" Contingency theory of accommodation/advocacy is a more realistic depiction of public relation strategies or models based on a continuum. The contingency theory represents the organizations possible stance on a wider range of publics than an individual one fostering rigid and exclusive categorization mostly found in a limited set communication models. Basically what the theory is getting at is opening the spectrum of the public to come to a more rounded synopsis of the issue or product. Amanda Cancel, Michael Mitrook, and Glen Cameron conceptualized the theory to offer a better understanding how the public relations field manages conflict and reaches out to the public in external communication. A study was done by 18 practitioners to see if the contingency theory made any sense to them. The theory itself offers 86 possible factors in the continuum at any given time to any given public. This allows the continuum offered to de pict how an organizations stance toward one given public and not the outcome of the interaction with that public. The theory focuses then on what decisions led the organization to their stance in concern with greater or lesser accommodation to that public. One of the many factors suggests that more accommodation or more advocacy will be effective in gaining departmental and organizational objectives in the short and long term. The contingency theory further goes on to say that an accommodative stance, questionably a part of a two-way symmetrical communication may not be completely ethical, in fact it could be contrary and unethical to morally repugnant publics, for those who hold some positions to be morally absolute. A position of a moral magnitude holds more so than that of any belief in the dialogic process. This also bring into view ethical charges of paternalism and the convictions of an organization that advocacy is morally superior to two–way symmetrical communicati on. Communication processes such as dialogue, compromise, collaboration and cooperation denote agreement, but engaging in these degrees are not always on the highest moral position. In certain cases taking a moral stance means putting the ethical principle above two-way symmetrical communication. The contingency theory attempts to structure a better understanding to dynamics of accommodation and advocacy while institute the ethical aspects of accommodation to the efficacy in public relations. This is one sample method that was used in the study of contingency. The sample test consisted of eighteen different public relation managers, ranging from middle to upper class.

Medieval romance

In The â€Å"Monkeys paw† a family Is Just trying to get money to pay if their house. C. In The â€Å"Most Dangerous Game† General Croft Just wants to feel the excitement off dangerous hunt. D. Finally In â€Å"The Story of an Hour† a 17th century women Just wants to be tree trot her husbands control. Ill. 2nd body paragraph a. All of the stories use lots of in depth imagery to show characters motive for their actions. B. â€Å"The Monkeys Paw† shows imagery when the soldier takes out the paw and tells the story. This impels Mr.. White to want to use the monkey's paw. . â€Å"The Most Dangerous Game† Shows it through General Croft telling his story. He descriptively shows how me began to hunt humans, and how he needed to be challenged again. D. â€Å"The Story of an Hour† uses loads of imagery to show how Mrs.. Mallard came to her realization that she would be better off without her husband controlling her. That is why she is so happy. IV. 3r d body paragraph a. All three stories are similar in that they all end the same way. B. The main character gets what he wants, but has to pay the price. C.In † The Monkeys Paw† Mr.. White get his 200 pounds, but his son dies for it. D. In â€Å"The Most Dangerous Game† Croft gets the hunt he wanted, but Rainstorm kills him. E. Finally in â€Å"The Story of an Hour† Mrs.. Mallard ends up free, but only because she died. V. Conclusion that in every story characters get what the want, but not in the way they wanted it. C. D. Though they all differ in the way that each person in each story wants a different a. While the stories all end up almost the same they each end for completely efferent reasons. . In The â€Å"Monkeys paw' a family is Just trying to get money to pay the excitement of a dangerous hunt. D. Finally in â€Å"The Story of an Hour† a 17th century women Just wants to be free from her husbands control. Actions. B. â€Å"The Monkeys Paw' s hows imagery when the soldier takes out the paw and tells the story. This impels Mr.. White to want to use the monkeys paw. C. â€Å"The ‘V. 3rd body paragraph character gets what he wants, but has to pay the price. C. In † The Monkeys Paw' Mr..

Jewish Celebrations

Jewish Celebrations – Individual Questions 39†² blue]0111eranchers103 A. Briefly explain the significance of your celebration (historical events/key themes) Yom HaShoah, Or Holocaust Remembrance Day, iS a very important Jewish Holiday. IVS their day Of morning the victims and reflecting on the events that took place during the holocaust (January 30, 1933 – May 8, 1945). Yom HaShoah gives them a chance to get together as a community or With their families to remember and pay respect to the 6 000 000 Jews Who died. Mourning, respect, and remembrance are defiantly the key themes to this day. B.Identify the time of year It is celebrated, plus the symbols and/or foods used during the celebrations? Yom HaShoah takes place on the 27th of the month of Nisan (March/April) and lasts only 1 day. Unless the 27th would be adjacent to Shabbat, n which case the date s shifted by a day. It marks the anniversary at the Warsaw Ghetto uprising. Since t's a relatively new holiday ther e arent actually that many ntuals or symbols. The only one I could find that was a symbol is the 6 candles that Jews light In their homes and in the synagogues that represent the six million Jews who were killed during the holocaust.Radio stations feature recitation of appropriate songs and readings. television stations play Holocaustthemed films or a program featuring Holocaust survivors sharing their stories. C. Read the scriptural passage that is related to your topic. Explain how the celebration is connected to the scriptural passage. Each synagogue celebrates it a little differently. It's common that the Kaddish (on attached page) is recited, which is a prayer for the departed. Yom HaShoah is Remembrance Day of the holocaust, which is why the Kaddish is completely fitting. In recent years a new literary scroll has been created.This scroll iS called ‘Megillat Hashoah† (The Holocaust Scroll) created by the Conservative movement as a joint project Of rabbis and lay-lea ders in Canada, the u. S. , and Israel. This Holocaust scroll contains personal recollections Of Holocaust survivors and iS written in biblical style. It'S becoming more common for this scroll to be read ‘n a ritual style on Vorn Hashoah_ some ceriornonies have people read from the book of names for certain lengths of time to give understanding of the huge numbers of victims. D. Why do you think it Is important for people to celebrate their past?In the sense of this holiday for Jewish people I think it's Important to celebrate their past to remember all they have lost. and to be proud of all they have over come. Its also important to remember and celebrate their loved ones and the heroism ot there people. People must look back and learn about all aspect of history, good and bad, to ensure that the bad dont repeat ever again. By blueJollieranchers103 Yom Hashoah, or Holocaust Remembrance Day, is a very important Jewish Holiday. It's their day of morning the victims and reflecti ng on the events that took place uring the holocaust Oanuary 30, 1933 – May 8, 1945).Yom Hashoah gives them a chance to get together as a community or with their families to remember and pay respect to the 6 000 000 Jews who died. Mourning, respect, and remembrance are B. Identify the time of year it is celebrated, plus the symbols and/or foods used Yom Hashoah takes place on the 27th of the month of Nisan (March/April) and lasts only 1 day. Unless the 27th would be adjacent to Shabbat, in which case the date is shifted by a day. It marks the anniversary of the Warsaw Ghetto uprising. Since it's a relatively new holiday there aren't actually that many rituals or symbols.The only one I could find that was a symbol is the 6 candles that Jews light in their readings, television stations play Holocaust-themed films or a program featuring attached page) is recited, which is a prayer for the departed. Yom Hashoah is recent years a new literary scroll has been created. This scroll i s called â€Å"Megillat Hashoah† (The Holocaust Scroll) created by the Conservative movement as a Joint project of rabbis and lay-leaders in Canada, the U. S. , and Israel. This Holocaust scroll ontains personal recollections of Holocaust survivors and is written in biblical style.It's becoming more common for this scroll to be read in a ritual style on Yom Hashoah. Some Ceriomonies have people read from the book of names for certain D. Why do you think it is important for people to celebrate their past? In the sense of this holiday for Jewish people I think it's important to celebrate their past to remember all they have lost, and to be proud of all they have over come. It's also important to remember and celebrate their loved ones and the heroism of bad, to ensure that the bad don't repeat ever again.

Product Innovation and Management

Product Innovation and Management Introduction For the contemporary companies, the current global business environment is complex and with a myriad of challenges when it comes to maintaining production and continued market relevance (Adner 2006). Product innovation is increasingly becoming a driving factor for promoting product development and marketing.Advertising We will write a custom report sample on Product Innovation and Management specifically for you for only $16.05 $11/page Learn More For any company aspiring to maneuver, embracing various innovative ideas in making new, or improving the existing products is nowadays a demanding task. Fisk (2014) postulates that innovation nowadays determines whether a product will successfully clinch the higher market tier or fail. Giant companies that compete on the global scale are facing even tougher demands to continually embrace new business innovations or improve their existing innovations (Garcia Calantone 2002). Such perceptions explain wh y the automobile, mobile phone, and the computer companies are relentlessly searching for the modern innovations. Given such presumptions, this essay analyses the Intel Core I 7-5000 series processor to examine its product innovation ideas. Overview of the Intel Core I 7 Computer Processors Intel Corporation is an American advanced computer-technology company that has invested in making innovative computer hardware systems that suit the users of the 21st century (Santa-Clara 2003). The computer technology has evolved from the first generation, to the fourth and the fifth generation computers, where computer features, and the power and efficiency of the central processing units matter (Jordan-Marsh 2010). One of the latest innovations that marked a new era in the world of computer technology is the super-speed Core I 7-5000 laptop and desktop processor from the Intel Corporation. The Intel Corporation made this move in a bid to offer laptop users a wide variety of opportunities that improve their computer experiences on the commercial scale (Santa-Clara 2003). The Core I 7-5000 series processors have managed to influence the success of other computer processing companies that rely on the hardware components provided by the Intel Computer Technology Company. The Market Performance of the Core I 7 (5000 Series) Computers Intel Corporation released the Intel Core I 7-5000 series processor in August of the year 2014 (Duran 2014). With the introduction and release of the Intel Core i7-5000 Processors, commercial and home laptop users have discovered a new technology that is capable of serving most of their desired needs in surfing, cloud computing, networking, computer programming, and other computing needs.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Laptops that are using the Intel Core I 7-5000 series processor have received a remarkable market success in several European markets since the processor arrived in the computer technology back in August of the year 2014. In Europe, over 6, 000 corporate organizations have bought various commercial laptops integrated with the Core I 7-5000 processor. Out of those 6, 000 corporate organizations that have incorporated laptops that are running via the Intel Core I 7-5000 series processor, over 4300 firms have revealed that laptops integrated with these processors have noticeable performance advancements.  In China and Australia, companies that deal with the manufacturing of the desktops and laptops confirmed with Intel Corporation that the processor has received a good market uptake. Due to its high performing capabilities, this high-end laptop and desktop processor has managed to influence the activities of the mega computer manufacturing companies (Duran 2014). The Intel Core I 7-5000 series processor has now manifested itself in the mega computer brands such as the new Dell computers, HP computers, Lenovo computers, and Toshiba computers. Almost all the new generation computers in several renowned computer-processing companies are running through the Intel Core I 7-5000 series processor (Intel Corp. 2014). In the United States, the United Kingdom, and France, computer manufacturing companies have noted a registered success in the marketing of computers integrated with the Core i7-5960X processors, the Core i7-5930K processors, and the Core i7-5820K processors. The Applicable Theories (The 4Cs Marketing Theory) Several theories have appeared to explain the association between innovative product development and management of product innovation. The theories that highly associate with the emergence and subsequent success of the Intel Core I 7-5000 series processor are two theories that show the relevance of using strategic marketing techniques to penetrate highly competitive markets (Constantinides 2002 English 2000). The first theory that best describes the success of the Intel Corporation and its success story in the development and marketing of the Intel Core I 7-5000 series processor is the 4Cs marketing theory. This theory postulates that for an innovative product to manoeuvre in the highly competitive business environments, an innovation must consider the elements that associate with Consumers, the production Cost, product Convenience, and the Communication platforms (Constantinides 2002). Hence, companies must assess what the customers want and what they are lacking, for them to create an appealing product, service or a business solution.  When Robert F. Lauterborn designed the 4Cs marketing theory, the second component of the 4Cs model that deemed important was the concept of production cost (Prandelli Verona 2006).Advertising We will write a custom report sample on Product Innovation and Management specifically for you for only $16.05 $11/page Learn More Companies intending to develop a successful innovatio n must consider all the costs involved in the development, production, and marketing of the product to the targeted consumers. Such approaches often help the innovation to remain strategic and undeterred in its processes, from the beginning of the designing process to the ultimate destination of meeting the end-user (Prandelli Verona 2006). The third component that Robert F. Lauterborn thought was imperative in product innovation and management realm was the degree of convenience that a new product is capable of delivering to the consumers. Goi (2009) postulates that, for a new product to manoeuvre in the already competitive markets, its design and its features must provide a high proof of convenience in terms of accessibility, efficiency, usability and suitability to the needy clients scattered within the niche markets. The last aspect of product innovation that Robert F. Lauterborn proposed in the 4Cs marketing model is the idea of the available communication platforms. Robert po stulated that since new products face numerous challenges while trying to penetrate the exigent markets, companies must consider the available communication channels and the manner in which other previous brands may act as brand ambassadors. Hence, the theory of Robert F. Lauterborn emphasizes on four driving factors that determine the success of an upcoming innovation from its initial production strategies to the final marketing techniques. From the perspective of the 4Cs marketing model, Robert F. Lauterborn encourages companies to consider consumers, the production cost, product convenience, and the communication strategies as factors that determine the success of a new product innovation. In essence, companies must identify their targeted consumers, consider the convenience of the desired innovation, and evaluate the involved costs while marketing an emergent innovation. The Applicable Theories (The Developer-Based Theory) In determining the behaviour of the emergent innovations and the manner in which new products permeate into the market, business philosophers sought to establish the ideas of how innovative products diffuse into the market (Goi 2009). One of the theories that best suits the explanation of the manner in which Intel Corporation has been replacing its old technologies with zealous technologies that have gained a massive market prominence is the developer-based theory. The developer-based theory is a form of a deterministic theory that postulates that companies must be willing to understand that ensuring high efficiency, high effectiveness and elegancy are essential market elements while developing products that replace the initial technologies (Prandelli Verona 2006).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The developer-based or the deterministic theory of product innovation and management assumes that superior technological products will only by virtue of their superiority alone; substitute the previous inferior products in the existing markets.  From the philosophical perspective, the determinist theory assumes that the behaviours of human beings largely depend on the preceding factors (Ram 2007). The human behaviour that shows itself in the technology world is the desire among the people to understand how new technologies work and their desire to have a better knowledge about the upcoming technologies (Ram 2007). In terms of innovation, technological determinism according to business philosophers is the ability of the developers or companies to design and implement efficient strategies that enable a new product to excel in a market (Guo Sun 2004). In product marketing process, this idea may associate with the reputation of a company, the stability of a company, and the strategic planning processes of a company (Mahadevan 2000 Werbach 2000). Therefore, the superiority of an emerging innovation and the reputation of similar brands from a tech company may determine the market success of a new product. Strategic Product Design and Innovation The 4Ps marketing model also known as the marketing mix model has four major components or business marketing principles that drive the marketing strategies of companies (West, Ford Ibrahim 2015). These four principles of marketing include Product, Price, Promotion, and Place. The first principle is product, where the issues of product design and product-manufacturing techniques play a pivotal role (Grieves 2009). For the Intel Core I 7-5000 series processor, Intel Corporation and its team of technologists fostered some sophisticated technologies to develop a high-end multiprocessor system that offers high capabilities for the major computer activities (Duran 2014). The Intel Core I 7-5000 series processor comes via a co mpatible motherboard made of a powerful Intel X99 Express chipset, an eight-core processor unit, and a quad-channel memory controller (Duran 2014). These features enable the software developers, the media professionals and the ultra HD gamers to find high performing hardware systems that are compatible with the computer motherboard.  According to the fourth component of the 4Cs marketing theory, which carries the idea of convenience in product innovation, products should have the element of convenience and reliability. The Intel Core I 7-5000 series processor came with superior features that matched the growing demands of the computer users (Intel Corp. 2014). With a RAM memory integrated with a 3.50 GHz system processor that enables a maximum turbo boost, consumers cannot and may not stop liking the innovation incorporated in the Intel Core I 7-5000 series processor. This unique feature enables customers who demand high capacity computers to install software of their wish, comput e what they desire, and program their computers according to their personal needs (Intel Corp. 2014). Since companies and businesspersons are increasingly facing increased demands to maintain huge databases, prolific computer-aided services, and several other demanding needs, the Intel Core I 7-5000 series processor seems to have brought a permanent solution. A Positive Market Reputation The theory of determinism in technology considers manufactures or producers of an innovation as the most determinants of the success of a newly launched product (Cravens 2000). Intel Corporation has been a giant manufacturer of the computer processors from the 18th century era, and has managed to maintain a positive reputation as a market leader in the computer processors technology. Since the 1971 era of the 4-bit 4004 processors, the 32-bit and 64-bit processors of the 2002 era, to the Intel core 2 and quad-cores, and finally to the modern eight-core generation processors, Intel has been fervent i n its reputation (Parsons Oja 2012). The market archrival of the Intel Corporation, the Advanced Micro Devices (AMD) processors have always faced an unmatched competition from the superbly made Intel processors. Since 1994, the AMD Company and its computer processors have never matched the market success of the Intel processors in almost all the computer brands.  Although the AMD Processor Company has been using low-pricing strategies to expand its market and improve its reputation amongst the consumers, the Intel Corporation has been keen in ensuring that it dominates the world market with reputable processor brands. According to the theory of the 4Cs of marketing, consumers are normally the platform for the successful marketing of an emergent business product, as they possess the initial experience that often contributes to the building of a stable corporate reputation (Bhatt Emdad 2002). According to the viewpoints of the UK and the U.S computer users, the power and processin g capabilities of the Intel chips and processors are incomparable to the AMD processors. In the U.S, Japan, South Korea, and Chinese markets, users have recognised a continued relevance of the Intel processors and Chips, and have cited an increasing market reputation (Intel Corp. 2014). This continuous and broadened reputation contributed to the triumph of the Intel Core I 7-5000 series processor. Strategic Marketing Techniques According to the 4Ps marketing mix model, a new product will excel in a competitive market when the involved company considers creating a strategy for penetrating the item into the competitive markets (Cooper Edgett 2009). On the other hand, the 4Cs marketing model considers communication platforms of companies as the contributing factors that help in delivering the product information to the consumers. Intel Corporation has a strategic marketing channel that goes through the brand marketing strategies, where several major players in the computer industry pl ay significant roles in marketing their brands (Intel Corp. 2014). Since its appearance in the computer technology, the Intel Corporation has been working closely with its fellow computer-manufacturing companies such as Toshiba, Dell, HP, Hitachi, Gateway, NEC and Fujitsu Companies in marketing its processors. When releasing the Intel Core I 7-5000 series processor, Intel Corporation strategically analysed its communication channel by singling out its reputable brand ambassadors.  Latest computer models such as the Dell Inspiron computer series, the Lenovo Computer models, and the Toshiba new models are systematically supporting the market growth and development of the Intel Core I 7-5000 series processor (Intel Corp. 2014). Apart from its internal market players, the American Intel Corporation has been using external market players in parts of Europe and Asia to market the Intel Core I 7-5000 series processor, as part of its strategic internationalization channels. Aside from the idea of using corporate brand ambassadors in its marketing, the strategic launching of the Intel Core I 7-5000 series processors played a significant part in the marketing of these eight-core processors. The 4Ps of marketing consider product promotion as a strategic marketing approach that promotes the growth and development of new products in the markets (Gronroos 2005 Jobber 2001). Through close ties with the computer manufacturers, the Intel Corporation has managed to market its Core I 7-5000 series processor to several computers manufactures. Strategic Financing Pricing Techniques The power of designing, producing, and marketing of new products rests on the ability of the companies to have the financial power to make their strategies workable (Li 2013). According to the 4Cs of marketing, Li (2013) states that companies must always consider the costs of designing a new product, developing the product and the ultimate costs required in delivering it to the end-users. The Core I 7-5000 series processor, being a mega project that Intel Corporation had aspired to initiate through the fifth generation platform, forced Intel to have a strategic financing plan for the development and release of this fifth generation processor. In their 2014 financial year, a time when the Core I 7-5000 series processor first emerged in the computer market, Intel’s budget for the computer chips under the fifth generation platform increased significantly (Duran 2014). According to the Intel Corporation (2014), the company used over USD350 million in the production and marketing of the Intel Core I 7-5000 series processor.  A significant factor that determines the success of an emergent product is the pricing strategy set out by the product-manufacturing firm (Yu Hang 2009). According to the 4Ps marketing model, the pricing strategy that a manufacturing company uses on a new business product, matters in its ultimate market success. Although the AMD processors come in rel atively lower prices when compared to the prices that the Intel Corporation imposes, the processors of the fifth generation created by the Intel Corporation appear via a unique market-pricing strategy (Duran 2014). Intel Corporation has been selling the Intel Core I 7-5000 series processor at a relatively high price although its strategic partnership with the mega computer manufacturing companies has made the company to consider offering large-scale commercial discounts and price cut-offs (Duran 2014). Subsequently, this strategic scheme automatically helps the Intel Corporation to dominate the processor’s market and later pressure the computer manufacturers to sell their products at favourable market prices. Conclusion Any new technological product entering into a modern competitive market must have a strategic system that would enable it to excel in the market. The 4Ps and the 4Cs models of marketing are very significant in explaining the manner in which companies ought to understand the promotion of the new products. From the above analysis, it is conclusive that the marketing of an emergent hi-tech product is still a demanding task for several companies because several factors determine the successful growth, development, and marketing of an emergent product. Nonetheless, the three common business elements that seem to dominate the process of product innovation and management include the aspects of product designing, product marketing, and product pricing. The three major variables pave way for an understanding of the manner in which the aspects related to the consumers and their preferences or abilities, the location of the business, and the production costs interact. References Adner, R 2006, ‘Match your innovation strategy to your innovation ecosystem’, Harvard Business Review, vol. 84, no. 4, pp. 98–107. Bhatt, G, Emdad, A 2001, ‘An Analysis of the Virtual Chain in Electronic Commerce. Logistics Information Management, vol. 14, no. 2, pp. 78-85. 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All About Comment Clauses in English

All About Comment Clauses in English A comment clause, commonly heard in everyday speech and used in dialogue to  give it a natural tone, is a short word group, such as you see and I think, that adds a parenthetical remark to another word group. Its also called a  comment tag, a commenting tag or a parenthesis. You might not have known the name of it, but its guaranteed you use and hear it just about every day. Examples and Observations of a Comment Clause Commonly occurring examples [of comment clauses] are Im sure, Im afraid, I admit, I gather, I dare say and you see, you know, mind you, you must admit. Many comment clauses are stereotyped fillers which are inserted into running speech in order to establish informal contact with the hearer. When the subject is realized by I, their function is to inform the hearer of the speakers degree of certainty (I know/I suppose) or of her emotional attitude to the content of the matrix clause. -Carl Bache, Essentials of Mastering English (2000)As you know, the concept of the suction pump is centuries old. Really thats all this is except that instead of sucking water, Im sucking life. -Christopher Guest as Count Rugen in The Princess Bride (1987)The presentation went quite well, I believe.All time is all time. It does not change. It does not lend itself to warnings or explanations. It simply is. Take it moment by moment, and you will find that we are all, as Ive said before, bugs in amber. -Kurt Vonnegut, Slaughterhouse-Five  (1969) They [comment clauses] are so called because they do not so much add to the information in a sentence as comment on its truth, the manner of saying it or the attitude of the speaker. -Gunther Kaltenbock, Spoken Parenthetical Clauses in English: A Taxonomy (2007)Fly high above the cloudsOn the wings of a dreamI hear your whisper loud- Or so it seems. -Jackie Lomax, Or So It Seems Signals in Conversation The comment clauses you know and you see require some kind of response from the listeners, which, in a narrative turn, are more likely to be paralinguistic than vocal. Nods of the head, direct eye contact and minimal vocalizations like mm will satisfy the speaker that he still has the audiences consent to continue dominating the turn-taking. -Sara Thorne, Mastering Advanced English Language (2008) Comment Clauses and Relative Clauses In an example like Margaret Thatcher is now a life Baroness, which everyone knows, we can replace which with as with virtually no change of meaning. But unlike which, as is not generally used as a relative but as a conjunction. Note also that as everyone knows is positionally less restricted than which everyone knows: It could also be placed initially or medially. We, therefore, do not classify such an as-clause as a sentential relative clause but as a comment clause. -C. Bache and N. Davidsen-Nielsen, Mastering English  (1997)

The changes made as a result of the uprising known as the Arab Spring Essay

The changes made as a result of the uprising known as the Arab Spring have been mostly positive for Libya - Essay Example On the other side, some people consider that the Arab Spring transformed the Middle East Asian and African nations from political stability to instability and anarchy. Thesis statement: The statement ‘The changes made as a result of the uprising known as the ‘Arab Spring’ have been mostly positive for Libya’ is valid because the same helped the people of Libya to keep themselves away from dictatorship, anarchy, and political instability. The arguments in favor of the positive influence of Arab Spring in Libyan context are based upon the fact that the same helped the people of Libya to be free from the clutches of dictatorship initiated by Col. Al Gaddafi. To be specific, the mass protest originated in the Arab area (say, the Middle East Asian and African nations) in the year 2011 later transformed into civil wars in different nations. Besides, the initial victory gained by the Tunisian protestors in their motherland inspired other nations under dictatorship. But Gaddafi never expected that he will be the victim of the revolutionary spirit of his own people. Nicholas Hagger stated that, â€Å"Gaddafi had attempted to bring in socialist measures to benefit the poor, but, obsessed with statelessness and â€Å"direct democracy† (Revolutionary committees and popular congresses), he had allowed an anarchistic and chaotic political structure (or rather, lack of structure) to impede his efforts† (137). http://books.google.co.in/books?id=yvhnXPK78MwC&printsec=frontcover&dq=The+Libyan+Revolution:+Its+Origins+and+Legacy:+a+Memoir+and+Assessment&hl=en&sa=X&ei=1W5pVMPOBNW1uQTs7oHIDA&ved=0CB0Q6AEwAA#v=onepage&q=The%20Libyan%20Revolution%3A%20Its%20Origins%20and%20Legacy%3A%20a%20Memoir%20and%20Assessment&f=false To be specific, the people of Libya were not ready to be under a cruel dictator like Gaddafi. Gaddafi tired his level best to suppress the protest in his