The Relevance of Aristotle’s Poetics to the World Today...

The Relevance of Aristotle’s Poetics to the World Today The Canadian novelist Michael Ondaatje, in his last novel titled In the Skin of a Lion, wrote that the first sentence of every novel should be: Trust me, this will take time but there is order here, very faint, very human (Ondaatje 223). Ondaatje noted that what makes a novel a novel is order or, as that order is sometimes referred to today, plot and structure. It is that structure that we, as both the audience and the artist, rely on to understand and appreciate a work of art. But, even though Ondaatje noticed the order necessary, he did not do what has been done before--offer an explanation, or rather, a definition of that order. Over two-thousand years before†¦show more content†¦In other words, a work of art must contain a single, unified plot. The other two unities that, although not the exact words of Aristotle, can be assumed from his writings, are the unities of time and of place. Based collectively on these three unities, the neo-classical definition of art st ates that a play, or a novel, or any work of art, must have a single plot, take place in a twenty-four hour period of time, and only in locations that can be realistically achieved in the twenty-four hour limitation (Harmon 495). Along these same lines, Aristotle adds that art must have a beginning, middle, and end and must stress the universal rather than the peculiar. The second, and perhaps most well-known of Aristotles theories, is his idea of catharsis. Aristotle says that the tragedy, or, as will be shown later, any type of art must have an emotional effect on its audience and through pity and fear effect a catharsis; that is, by the plays end, the audiences emotions should be purged, purified, or clarified (Aristotle 42). In doing this, the artist must give close attention to diction or language itself, be it in verse, prose, or song, but ultimately, it is the thoughts expressed through language that are of the utmost concern. Now that a few of the major theories of Aristotle have been closely examined, theShow MoreRelatedA Critical Note on New Historicism Essay2751 Words   |  12 Pagesof criticism is termed as Hellenic, means Greek, period of criticism. Plato’s Republic is looked upon as the first critical book in which he expresses the ideas regarding the literary and poetic process. It is then Aristotle who in real sense commenced the critical journey still potent and pervasive. His Poetics has proved an immortal foundation stone of criticism for the proceeding centuries, and it has caloured thoughts and talents of almost all the critics and theorists irrespective of languageRead MoreThe Defense of Poetry and An Apology for Poetry2888 Words   |  11 Pagesholding it to be self-evident. In considering how convincingly Sidney makes his argument, it is important to explore and challenge this premise. Perhaps the best contender for a role of equal value in literature is that of catharsis. Aristotle’s poetics, from which the term first appeared, defines the process of catharsis as using vicarious experience through literature and drama to guide the audience through negative emotions and therefore ‘effecting the proper purgation of these emotionsRead MoreThe Educated Imagination3194 Words   |  13 Pagesenvironment: â€Å"the world as it is.† This language produces conversation. 2. â€Å"The language of practical sense† is our means of â€Å"social participation,† our means of taking part in our civilization. This language produces information. 3. â€Å"The language of literature† is our means of entering the world of imagination: â€Å"the world we want to have.† This language produces poetry, first of all. Science and literature move in opposite directions. Science begins with the external world and adds imagination

Essay College Athletes Should Be Paid - 1461 Words

A question that has been rising to the surface lately is â€Å"should college athletes be paid a salary?† One cannot get on the internet now a day and not see some kind of college sport headline. The world of college sports has been changed greatly the past decade due to college athletes. These athletes make insurmountable amounts of money and an unbelievable amount of recognition for the universities. The athletes that provide and make a ton of revenue for the colleges also spend a huge amount of their time practicing and staying committed to sports, and have to maintain good grades in school which requires quite a bit of overtime. Because college athletes generate massive amounts of revenue and put in massive amounts of personal time for†¦show more content†¦Horace Mitchell, President of California State University-Bakersfield, NCAA Division I Board of Directors states â€Å"Head football coaches at the 44 NCAA Bowl Championship Series schools received on aver age $2.1 million in salaries. The highest paid public employee in 40 of the 50 U.S. states is the state universitys head football or basketball coach. At the University of Alabama, the head football coach, Nick Saban, recently signed a contract paying him $7 million per year -- more than 160 times the average wage of a Tuscaloosa public school teacher.† The amount of pay and benefits that the coaches and universities receive because of the players is so substantial and just plain unfair. The players put the coaches on the radar and make great amounts of endorsement deals while the players themselves still struggle to get through college with hardly any money to spend. People say that college is a lot of work; just imagine having to commit time to a sport in college as well. College athletes should be rewarded for all the overtime they have to do to make up school work. College athletes have to spend a crazy amount of time being committed to a sport. They have to do team wo rkouts, practice for so many hours per day, and then there are still games on top of all the hours put in. College athletes spend from thirty to forty hours per week on just sports alone. Even when the sport that the athleteShow MoreRelatedShould College Athletes Be Paid?1289 Words   |  6 PagesThroughout the years college sports have been about the love of the game, filled with adrenaline moments. However, the following question still remains: Should college athletes get paid to play sports in college? Seemingly, this debate has been endless, yet the questions have gone unanswered. The National Collegiate Athletics Association (NCAA) plays a vital role in this debate. The NCAA is a billion dollar industry, but yet sees that the athlete should get paid for their hard work and dedicationRead MoreShould College Athletes Be Paid?1334 Words   |  6 Pagesrising to the surface is â€Å"Should college athletes be paid?†. This has become a burning question. The NCAA is a mul tibillion-dollar industry, that makes millions, if not billions, in revenue. Yet it’s still maintains the non-profit status meaning that the industry is not set on making a profit and none of the revenue that is made is distributed to its members, managers, or officers. While most players who play in college sports are under a scholarship, that pays for the college tuition, books, and housingRead MoreShould College Athletes Be Paid?1578 Words   |  7 PagesAshay Mehta Nou Per 8 Should College Athletes Be Paid? One of the hottest debates in the sports industry is if college athletes should be paid. If you want to pay these athletes, how would the college determine the dollar amount that should be paid? Should the basketball team make more than the football team? Should the the soccer team be paid as well? Cheerleading? Chess team? Should everyone on the team get a salary? What if your college is good at football and your basketball team is awfulRead MoreShould College Athletes Be Paid?1398 Words   |  6 Pagesbelieve that college athletes at the highest performing schools are better treated than others. Although they do not get paid, they do receive some benefits for being athletes that other students would not get. One advantage for playing a sport is access to scholarships that some schools reserve for their athletes. Depending on the school and the athlete’s performance, money towards tuition is often given. Only some schools are willing to grant â€Å"full-ride† scholar ships for certain athletes. AccordingRead MoreShould College Athletes Be Paid?1364 Words   |  6 PagesHave you paid attention to all of the news that has been surfacing about collegiate sports lately? It is a big topic now days in the world of sports on weather college athletes should be getting paid to play sports. College athletics have gained great popularity of the past few decades, and have brought schools lots of revenue. A lot of college athletes think they should be getting paid for their services they do for their school. College sports like basketball and football generate over six billionRead MoreShould College Athletes Be Paid?1130 Words   |  5 PagesWhat college athlete would not want to be paid to play the sport that he or she loves? The real question is, though, should college athletes be paid for their roles in a college’s athletics? They are many points to each side of this recent controversial topic, which is why this has been made into such a hot deba te in the past couple of years. As of right now, these athletes are not getting paid, but many of them truly believe that they should. Others believe that they already are being paid throughRead MoreShould College Athletes Be Paid?986 Words   |  4 PagesPaying the College Athlete The college athlete has steadily grown in popularity in the United States over the span of the past decades. Monetarily speaking, this increased publicity has been extremely beneficial for National Athletic Association (NCAA) and all the colleges involved in athletics which has sparked the dispute of whether or not the athlete should be paid for their hard work and dedication on the field and to their school or if the athletic scholarship is more than enough. College athletesRead MoreCollege Athletes Should Not Be Paid1558 Words   |  7 Pagesstudent-athletes participate in a variety of different sports, and currently they do not receive paychecks for their performances. College athletics have attained an extensive popularity increase among Americans over the past few decades. This has resulted into increased revenues for the National Collegiate Athletic Association [NCAA] and the participating colleges, which has fuelled the debate of whether or not college athletes should colle ct an income. College athletes should not be paid to playRead MoreShould College Athletes Be Paid? Essay1739 Words   |  7 PagesShould College Athletes Be Paid to Play? The National Collegiate Athletic Association (NCAA) governs all laws regarding college sports under the Division I, Division II, and Division III conferences. Its sole purpose is to protect student-athletes on and off the field, and regulate all games and scholarships affiliated with the students. Right now there are 1,121 colleges and universities under the NCAA (NCAA, n.d.), leaving a chunk of schools out—those who do not participate in Division I, II,Read MoreCollege Athletes Should Be Paid1254 Words   |  6 PagesSome college athletic departments are as wealthy as professional sports teams. The NCAA has an average annual revenue of $10.6 billion dollars. College athletes should be paid because of the amount of revenue that they bring to their college. Each individual college should pay its athletes based on how much revenue they bring to the college in which they attend. The colleges that win their Division title, their Conference title, or the National championship, give bonuses to the Head coach of that

Organizational Culture of Pandora Samples †MyAssignmenthelp.com

Question: Discuss about the Organizational Culture of Pandora. Answer: A recent media event hinted at Pandoras lay off 5 percent of its employees in order to save $45 million annually as reported on January 4, 2018, in Variety online portal. The massive elimination has no doubt set a particularly bad example to the other employees aspiring to start off their careers with Pandora (Spangler, 2018). Market analysts have pointed towards their poor management system which is propelling them to incorporate the step in order to save operational costs. One of the most revolutionized aspects would be that the company would now be concentrating more in technology and innovation. One of the essential concepts illustrated as a result of Pandoras decision is restructuring of employees in order to adjust to the first changing pattern of consumer demands. However, the restructuring of employees would help them to partner and promote their products in a more efficient manner to increase its global sale. According to researchers, employee restructuring can have an adver se impact on employer branding which conveys career expectations to the outer community in the light of work, employer relationships and the like. It is also a breach in the organizational commitment. The concept restructuring of employees is inter-related with the organizational theory which is concerned with the internal proceedings of an organization for instance whether it is acting in sync with its long-term organizational goals (Shah, Irani Sharif, 2017). Results have shown that restructuring is crucial to implement new programs and reshuffle priorities, modify growth strategy and grow revenue. A number of HRM issues come to the forefront at this stage in the organizational culture of Pandora which is the de-motivation of the remaining employees and a diminished sense of commitment towards the organization. However, the same can led to a number of unfavorable results like employee disagreement and intolerance to adapt to the new change. It can shrink the morale of the employees, the operation of which ensures for excellent employee performance eradicating hindrances like absenteeism from job and etc. the Resource Based View nonetheless emphasizes on the need for restructuring in order to provide the organization with a competitive advantage in the market (Hitt, Carnes Xu, 2016). The resources are after all allocated to a firm in order to add profit and make the performance more success driven. Organizational restructuring that has taken place inside the organizational structure of Pandora was implanted to improve the productivity and effectiveness. Organizational restructuring within Pandora gave birth to a swift organizational re-design and the prevention of loss of amenities. The strategy has a resounding global success especially in the U.S market, where it is reported that around 3 million jobs have been eliminated annually to gain competitive market. Likewise, senior officials at Pandora hope the restructuring will help them to invest more to facilitate growth and adapt strategic policies to act swifter in times of crisis. It is the responsibility of the HRM to ensure that the current action of downsizing the company is not affecting the brand image or the productivity rate of Pandora. It has a crucial impact on the internal branding and on the intricate relationship between individual career needs and organizational relationships. The concept of restructuring also has an impact on the relationship between the employer and the employee which misbalances the implied obligations on the part of both parties. However, the fact that Pandoras revenue growth has been a sprawling success, as Pandora has witnessed improvement in market share by 1.89 percent only hints at the organizations efficient HRM practices and strategies (Forbes Welcome, 2018): Effective two-way communication- a two way communication process fosters communication as it ensures a prompt response of employee feedback and complaints by the management authorities. The flow of information and adequate response between the seniors and subordinates gives room for clarification and respect from the end of both parties. Employee motivation- employee motivation is directly proportional in increasing productivity, after all they are the firm pillars on which the success of an organization depends (Omolo, 2015). According to Maslow theory of motivation, he has developed a hierarchy that influences an employees productivity, they are physiological, security, social needs, respect and trust and personal development (Anderson, 2014). Pandora has implemented these strategies to extract the best possible results as a consequence of restructuring of employees. The above stated practice of restructuring can indeed have a controversial outcome if the above theories are not properly implemented in the organizational framework. It can cause the company a loss of talent, loss in key information and knowledge due to downsizing and a possible breakdown of trust and confidence. Eliminating manpower should be a last resort of company in order to maintain its brand image and employee loyalty. References: Anderson, A. (2014). Maslow's Hierarchy of Needs. The Prairie Light Review, 36(2), 7. Forbes Welcome. (2018). Forbes.com. Retrieved 5 February 2018, from https://www.forbes.com/sites/greatspeculations/2014/07/22/pandora-earnings-preview-growing-market-share-and-improving-monetization-in-focus/#23eab2adada3 Hitt, M. A., Carnes, C. M., Xu, K. (2016). A current view of resource based theory in operations management: A response to Bromiley and Rau. Journal of Operations Management, 41(10), 107-109. Omolo, P. A. (2015). Effect of motivation on employee performance of commercial banks in Kenya: A case study of Kenya Commercial Bank in Migori County. International journal of human resource studies, 5(2), 87-103. Shah, N., Irani, Z., Sharif, A. M. (2017). Big data in an HR context: Exploring organizational change readiness, employee attitudes and behaviors. Journal of Business Research, 70, 366-378. Spangler, T. (2018). Pandora Laying Off 5% of Its Employees. Variety. Retrieved 5 February 2018, from https://variety.com/2018/digital/news/pandora-layoffs-5-percent-workforce-1202683446/

Introduction to Sordaria Lab Report Essay Example

Introduction to Sordaria Lab Report Paper The lab experiment examined meiosis and genetic diversity through the model organism, Sardinia familial. Meiosis is part of the sexual life cycle and occurs in all sexually reproducing organisms. It is a method of cell division that produces gametes. Meiosis has two parts: meiosis I and meiosis II. Both parts undergo the same four stages of protease, metaphors, anapest, and Tallahassee. The process begins with one single parent diploid cell (that contain homologous chromosomes) that divides into four daughter haploid cells which each contain half the number of chromosomes that the original parent cell maintained. Both independent assortment and crossing over occur in meiosis I. Crossing over rearranges the DNA sequences that are then inherited and passed down to future offspring. This rearrangement, or recombination results in genetic variation within a species. The mechanisms controlling these crossover events are undefined. Recent existing evidence argues that harsh environmental pressures may lead to heritable changes in mechanisms controlling recombination. Much of this evidence has come from studies done at the Evolution Canyons in Israel. There are four Evolution Canyons, each of which consists of two mountain slopes with varying climates. Evolution Canyon I, located in Lower Inhale Orin, Mount Carmela, contains a south facing slope (SF) which experiences harsh climatic conditions, such as high temperatures and drought. The opposing north facing slope (NFG) is characterized by mild climatic conditions, including cooler temperatures and higher humidity. We will write a custom essay sample on Introduction to Sordaria Lab Report specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Introduction to Sordaria Lab Report specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Introduction to Sordaria Lab Report specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Evolution Canyon serves as a model for microinstruction and can be used to study how mutation and recombination contribute to adaptation and genetic diversity. The study published in the Genetics Journal and referred to in the logy laboratory manual studied whether there is a natural genetic variation for recombination frequencies and whether it correlates to environmental conditions and adaptation. The research was conducted on Evolution Canyon I and focused on the fungi organism, Sardinia familial. Several asexual filaments of S. Nicola were collected on different levels of each slope. The specimens were grown in the laboratory, where wild type spores from these crosses were then self-crossed to create a second generation of wild type spores. First, the filaments were grown on cornmeal agar with sodium acetate at 18 degrees and hen crosses were completed on minimal medium at 17. 5 degrees. Spontaneous spore color mutations appeared as non-black spores in the wild type strains. Also , the researchers plated the parenthetic (the fruiting body of the S. Nicola that contains acceptors) on growth medium containing sacrificial (a fungicide) and spontaneous sacrificial-resistant mutants formed. The strains were used to study varying mutation frequencies of wild type strains from the two different slopes on Evolution Canyon. Also, these strains were used to study the variations in crossover and gene conversion frequencies on the two opposing slopes. Their exults revealed that wild type strains from the SF experienced higher mutation rates than those strains obtained from the NFG. Although much less apparent, there were also slight differences in crossover frequencies within slopes. The results provide evidence that mechanisms controlling mutation and recombination may adapt heritable changes in response to the harsh climatic demands, particularly with the SF. Therefore, increased genetic diversity within a species may depend on the organisms environmental conditions. By understanding the factors controlling recombination, more can be known about genetic variation within a species.

Increase Your Traffic + Get Better Results With This Content Distribution Strategy Template

Increase Your Traffic + Get Better Results With This Content Distribution Strategy Template If youve been working on search engine optimization  or any form of promotion for your content, you might have come across the term â€Å"content distribution†. You’ve just spent loads of time and money to produce an amazing whitepaper, video, or other content types†¦ Now, it’s a waiting game as all those readers come rushing in to read your amazing content piece, right? If only it were that easy. Just because you’ve finished the content, doesn’t mean you’re done. In some ways, the hard work is just beginning. Now you’ve got to promote it, and in a world where there are 4 million blog posts published on the Internet every single day, your content distribution strategy has to be on point. This post breaks down the best ways to promote your content, how to create a distribution strategy, and why its so important to your marketing. Recommended Reading: How to Write White Papers People Actually Want to Read (Free Template) The Best eBook Template to Generate More Subscribers (+ Easy eBook Ideas) Download This Content Distribution Template But first, check out this content distribution template. You’ll find an easy-to-follow template to track your entire content distribution strategy from start to finish. It’s also easily customizable for each of your projects to make sure that you’re promoting each content item in the best way. What is Content Distribution? While it's a term thrown around in numerous marketing circles, it can have numerous meanings. As distribution has become more important to the success of content today, it’s important to understand the nuts and bolts of content distribution as a term. Content distribution  is the act of promoting content through any means by companies and brands to provide content to its targeted audience. It breaks down into three different areas, owned channels, earned channels and paid content. These three channels provide the fundamentals of how you distribute the content appropriately. Owned Channels These channels are the foundation of your entire online presence. It's any medium that you create and control. Common examples would be your website or an app you've developed. But these days, your social media page, your blog, or even a YouTube page, are all classed as owned channels. Without sufficient content on your own channels, your brand is not able to build, which can limit your ability to convert customers. To make the most of your own channels, you can break your techniques down into three individual components. The content:  Content is key to your entire operation, and the distribution of content can include blogs, e-books, infographics, as well as videos. Videos have been vital in improving promotion, especially search engine optimization, as videos generate a 41% higher click-through rate  than plain text. Posting and sharing of information:  The bread and butter of engaging with potential and existing customers. By posting information and sharing it via social media platforms, you can build a following and tempt new custom in. This helps to direct traffic to your website as well as using social media to get your content to a broader audience. Marketing via email:  While social media is a great way to engage with your customers, email marketing is a great way to make the most of your existing contacts and to convert them onto your latest products. Earned Channels Earned channels are essentially the equivalent of word of mouth. If the content that you post on your owned media is picked up by third-party sites, this results in organic search engine rankings. The most significant driving forces behind earned media boil down to two things: Search engine ranking:  The rankings can be determined by numerous components, but primarily it's about a good SEO strategy. Search engine optimization  is such an evolving beast that to make earned media shareable by third parties, the content working in conjunction with ranking on the first page are the two components that need to be in tandem with each other. The content distributed by the brand:  no matter how you dress it up, the content has to be good enough to warrant mentions, reposts, recommendations, and shares. Paid Channels The paid channels refer to the external marketing approaches that, as you would suspect, results from a paid placement. It can be argued that paid media appears to be unnecessary, especially in comparison to earned and owned channels, but this third aspect works with the other two channels to help a business grow significantly. Ultimately, paid media is one of the best and quickest ways to get traffic. Think of a stagnating business that's not able to establish its brand. By investing in paid media to display content across social networks, you are getting exposure in a way that would not happen if you were to go through organic methods. For example, a promoted post may very well be a new customer’s first experience of your brand. This results in increased traffic and this traffic can be easier to track than other organic methods. As social media can provide appropriate statistics on the leads or clicks your page content gets, this can give you instantaneous feedback as to whether this method is working for you. And as the three most prominent areas of paid media are branded content, display ads, and PPC  advertising, it's likely you are already making headway through the paid channels anyway. But by using paid channels in conjunction with earned and owned channels, you are supporting your brand with that all-important trifecta of content distribution. Why Content Distribution is Important Content and its success is all about planning and preparation. You could argue that it's about the type of content you create, but content distribution and great content are two sides to the same coin. Recently, 56% of marketers  stated they outsource one part of their marketing strategies, which has resulted in an increased need for help in content creation. And as 78% of marketers have reported that their business has improved due to better content creation, this shows that enhancing the content through these three channels has improved marketing in numerous ways. To improve your marketing capabilities, you cannot rely on one aspect of your content distribution. Breaking it down into these three essential components, and following them to the letter, will result in a brand that is evenly distributed. Content is king, and as content distribution becomes highlighted as one of the biggest marketing opportunities that brands don't utilize, harnessing these three different areas can push a struggling business into more prominent quarters. Many brands may make the most of one or two areas of this trifecta, but, if you recognize that you're not making the most of all of them, this will soon become apparent. So many brands make the most of PPC or plunge their efforts into search engine optimization, but to be competitive and to maintain an edge, content distribution is the missing ingredient. For those brands looking to improve their strategies, looking to keep on top of trends, and make the most of marketing tools, ensure your content distribution is at the forefront of your marketing strategy. How to create a #content distribution strategy with a free template.How to Create a Content Distribution Strategy Step-by-Step Providing relevant content at the right time to the people who need it is an integral part of digital marketing, but it won’t happen by accident. To achieve an effective content distribution, you need to follow a step-by-step strategy. List Your Target Distribution Channels Your target distribution channels are the sites, organizations or entities from which you disseminate content. Content marketing distribution channels may include social networks, your website, a partner blog, a podcast or some other digital medium. Before you begin your content distribution strategy, therefore, it’s worth writing down a list of all the ways you’ll distribute your content with a brief justification for why. Guest Posts on External Websites Guest posts on external websites have two functions: to promote your content  to a new audience and to create links to your site for SEO purposes. These articles can introduce your content to people who wouldn’t ordinarily see it and who might benefit from it in the future. Before posting on external sites, think about whether they attract visitors who could benefit from your product. Here’s an example of a guest post on Convince Convert by . Another strategy for guest posting is to reach out to bloggers of articles that already exist on your target keywords. You can ask the author to add a section about your tool/product with a link back to your website. Online Communities Online communities are any place on the web where people gather to interact. Distributing content through these channels (Facebook groups, LinkedIn groups, Reddit, forums, etc.) can be effective because communities naturally generate interest and engagement. Ideally, you want to create shareable and â€Å"commentable† content that produces a buzz. Be careful with this tactic however, you want to genuinely helpful and not promotional. Here’s an example of a discussion on Reddit regarding Facebook advertising. This would be a good opportunity to link to a content piece from your blog that helps solve the poster’s problem. External Podcasts External podcasts  can be an excellent vehicle for distributing content to a new audience. Many media firms, like the BBC and the Wall Street Journal, give space to businesses on their podcasts to speak about what they do. This example is from the Wall Street Journal is inspired by the popular column which commuters can turn to for insights on business, the economy, markets, and politics. The content on podcasts is usually newsworthy and topical. It can be a great way to increase brand awareness and reach new audiences that are not aware of your product or service. Internal Blog Posts Blog posts on your own site are an opportunity to tell your audience more about yourself and provide them with real value. Coca-Cola  - the world’s premier soft drinks brand - has one of the top company blogs in the world. It talks about its approach to corporate responsibility, its plans to make the business more sustainable, and how the company operates internally. The blog is a great tool to get readers engaged in content and up-to-date with trends. Internal Videos Internal videos are videos that companies make for the benefit of their colleagues. Although most businesses focus on external videos - or those that are customer-facing - internal videos can have tremendous value for training and teaching staff about the company values. Walmart  has been using internal videos to distribute content for many years to teach new hires about the importance of warehouse safety and correct lifting techniques. Webinars Webinars  are interactive online seminars where a company imparts information and then invites guests to ask questions and give feedback. ARK Invest  is an investment broker with a focus on future technology. The firm hosts monthly webinars where it explains to customers why it is investing in certain sectors (like robotics or genetics) and how they think the market will adjust to new technological changes in the future. Investors can then ask questions about why the firm is investing their money in a particular way. Demos Demos of how a product works are a great way to get information across to customers. Although demos are usually explicitly promotional, this doesn't mean that they can't be used to educate customers about the powerful benefits of a new product. In 2018, Google demoed  its new product, Duplex, which is an AI voice bot that can conduct basic conversations on a user’s behalf (for instance, book a table at a restaurant). At Google I/O 2018, the company demonstrated the product live, showcasing it’s audience the benefits directly. Infographics Infographics  use a combination of pictures and text to convey information or statistics readably. Supply Spy, a firm that helps users research Amazon products, has an infographic which breaks down the complicated topic of Amazon seller fees into manageable chunks, helping to make the subject more approachable. Guides Shopify is a platform which provides a range of utilities to budding online retailers, such as website design and payment facilities. Setting up an online store can be a complicated business, so Shopify provides guides  for all sorts of things, such as how to sell on eBay, small business marketing on Twitter, selling products on Amazon, and how to grow an e-commerce business with email marketing. Social Media Channels Pizza Hut  is one of the most interesting examples of a company that uses social media distribution effectively. Rather than use its Twitter feed to advertise money-off coupons (which seems to be the default position of many other pizza chains), it uses social media to celebrate the product that it sells. By doing this, it creates much more engaging, likable and sharable content and video. Email Email marketing has the highest ROI of any form of digital marketing, according to  Litmus Software. Many companies use email to distribute special offers and deals tailored to their customers, but the most successful email campaigns tend to be those that communicate genuinely exciting information. Evans Cycles, a cycling firm based in the UK, sends customers a combination of special offers and informational videos on how to look after their bicycles. Ebook Ebooks are in-depth resources that companies can provide their customers to cement their authority in a particular field. Ebooks demonstrate to customers that a business has substantial expertise, making them a preferred source of reliable information. Deloitte  is a professional services company that provides tax advice, management consultancy and strategy advice to firms all over the world. Its work is detailed, so it often uses ebooks to complement the work that it does with firms. The company’s clients can get bespoke advice direct from consultants and then refer to ebooks if they need a refresher once consulting is finished. A Better Way to Plan Your Content Distribution Strategy Sure the content distribution tracking spreadsheet included in this blog will do the job†¦ But, let’s be honest, the last thing most marketing managers need is another spreadsheet to add to their ever-growing list. The good news is, there’s a better way. Your entire team can collaborate, plan and execute their content distribution strategy with . No spreadsheets, no manual updating, no status updates. Just one amazing hub to plan it all. Here’s how it works: To start, add a new marketing project in by clicking the plus sign on your project kickoff date. Then choose the option entitled â€Å"marketing campaign† on the list. Next, add each individual content promotion and distribution item to your marketing campaign. Once you’ve added all the individual content distribution tactics, you’ll see a visualization of every element on your calendar. Everyone on your team will know exactly what is going live and when, and their tasks for each tactic. Goal Setting Goal setting is an essential aspect of your overall content distribution strategy, whether you’re trying to reach people through social media tools, external blogs, your website. But how do you set effective content distribution goals? Decide on The Nature of Your Goals Some organizations create content for the sake of creating content, thinking that it will put them at an advantage. But any experienced digital marketer worth their salt will tell you that the only way to drive things forward is to make sure that you're clear on why you’re distributing content in the first place. You may want to distribute content for the following reasons: Generate more leads Increase your conversion rate Improve awareness of your brand Increase customer retention To educate your audience Get more traffic to your website The content distribution strategy you choose will depend on your overall goals. A plan designed to improve awareness of your brand will be very different from one that hopes to increase customer retention or upsell customers on various products. Some businesses  try to be smart and align content with multiple goals, hoping to kill many birds with one stone. Companies create content that they expect will improve their ranking in search engines, generate a buzz on social media, increase awareness of their brand and boost leads. But trying to tick all the boxes rarely works and you may find that your content is less useful in certain channels than it would be had you stuck to a specific strategy. For example, you might create a wordy blog to help you rank for specific keywords in Google search.

EPR Paradox in Physics - Definition and Explanation

EPR Paradox in Physics - Definition and Explanation The EPR paradox (or the Einstein-Podolsky-Rosen Paradox) is a thought experiment intended to demonstrate an inherent paradox in the early formulations of quantum theory. It is among the best-known examples of quantum entanglement. The paradox involves two particles that are entangled with each other according to quantum mechanics. Under the Copenhagen interpretation of quantum mechanics, each particle is individually in an uncertain state until it is measured, at which point the state of that particle becomes certain. At that exact same moment, the other particles state also becomes certain. The reason that this is classified as a paradox is that it seemingly involves communication between the two particles at speeds greater than the speed of light, which is a conflict with Albert Einsteins theory of relativity. The Paradoxs Origin The paradox was the focal point of a heated debate between Einstein and Niels Bohr. Einstein was never comfortable with the quantum mechanics being developed by Bohr and his colleagues (based, ironically, on work started by Einstein). Together with his colleagues Boris Podolsky and Nathan Rosen, Einstein developed the EPR paradox as a way of showing that the theory was inconsistent with other known laws of physics. At the time, there was no real way to carry out the experiment, so it was just a thought experiment or gedankenexperiment. Several years later, the physicist David Bohm modified the EPR paradox example so that things were a bit clearer. (The original way the paradox was presented was somewhat confusing, even to professional physicists.) In the more popular Bohm formulation, an unstable spin 0 particle decays into two different particles, Particle A and Particle B, heading in opposite directions. Because the initial particle had spin 0, the sum of the two new particle spins must equal zero. If Particle A has spin 1/2, then Particle B must have spin -1/2 (and vice versa). Again, according to the Copenhagen interpretation of quantum mechanics, until a measurement is made, neither particle has a definite state. They are both in a superposition of possible states, with an equal probability (in this case) of having a positive or negative spin. The Paradoxs Meaning There are two key points at work here which make this troubling: Quantum physics says that, until the moment of the measurement, the particles do not have a definite quantum spin but are in a superposition of possible states.As soon as we measure the spin of Particle A, we know for sure the value well get from measuring the spin of Particle B. If you measure Particle A, it seems like Particle As quantum spin gets set by the measurement, but somehow Particle B also instantly knows what spin it is supposed to take on. To Einstein, this was a clear violation of the theory of relativity. Hidden-Variables Theory No one ever really questioned the second point; the controversy lay entirely with the first point. Bohm and Einstein supported an alternative approach called the hidden-variables theory, which suggested that quantum mechanics was incomplete. In this viewpoint, there had to be some aspect of quantum mechanics that wasnt immediately obvious but which needed to be added into the theory to explain this sort of non-local effect. As an analogy, consider that you have two envelopes that each contain money. You have been told that one of them contains a $5 bill and the other contains a $10 bill. If you open one envelope and it contains a $5 bill, then you know for sure that the other envelope contains the $10 bill. The problem with this analogy is that quantum mechanics definitely doesnt appear to work this way. In the case of the money, each envelope contains a specific bill, even if I never get around to looking in them. Uncertainty in Quantum Mechanics The uncertainty in quantum mechanics doesnt just represent a lack of our knowledge but a fundamental lack of definite reality. Until the measurement is made, according to the Copenhagen interpretation, the particles are really in a superposition of all possible states (as in the case of the dead/alive cat in the Schroedingers Cat thought experiment). While most physicists would have preferred to have a universe with clearer rules, no one could figure out exactly what these hidden variables were or how they could be incorporated into the theory in a meaningful way. Bohr and others defended the standard Copenhagen interpretation of quantum mechanics, which continued to be supported by the experimental evidence. The explanation is that the wave function, which describes the superposition of possible quantum states, exists at all points simultaneously. The spin of Particle A and spin of Particle B are not independent quantities but are represented by the same term within the quantum physics equations. The instant that the measurement on Particle A is made, the entire wave function collapses into a single state. In this way, theres no distant communication taking place. Bells Theorem The major nail in the coffin of the hidden-variables theory came from the physicist John Stewart Bell, in what is known as Bells Theorem. He developed a series of inequalities (called Bell inequalities), which represent how measurements of the spin of Particle A and Particle B would distribute if they werent entangled. In experiment after experiment, the Bell inequalities are violated, meaning that quantum entanglement does seem to take place. Despite this evidence to the contrary, there are still some proponents of the hidden-variables theory, though this is mostly among amateur physicists rather than professionals. Edited by Anne Marie Helmenstine, Ph.D.

Crouching Tiger, Hidden Dragon, Ang Lee (2000) Essay

Crouching Tiger, Hidden Dragon, Ang Lee (2000) - Essay Example The movie is based on the novel written by Wang Du Lu and shows the story happening in 19th century. Since the hero and story of the movie represent a supernatural theme, the movie defies the ancient Chinese cultural representation. (Thesis). The lead role as a hero is played by Hong Kong legend Chow- Yun- Fat who has the name Li Mu bai in the movie . Li is a magnificent warrior and is renowned throughout QING China and leads an adventurous life. His precious asset is his mighty sword which is both powerful and ancient and is being gifted to his very close friend. The movie surrounds the theft of the sword and Li’s determination in finding the stolen property and returning it to the rightful owner. In this movie, the primary importance is for Yun- Fat as the whole movie circle around him and his sword. In the movie Li also accompanied by his lady love Yu – shu – Lien which is played by Michelle Yeoh. Role of hero in the movie The hero Li is the pivotal character in the movie and he is the action performer which is the central theme of the movie .The hero Li throughout the entire movie has the role of chasing the stolen sword which he presented to his treasured friend as a token of love. Here the hero has to represents a classical righteous Chinese warrior who is after establishing truth and morality in his life. Li‘s duty as a hero is to represent in the movie as a noble warrior who seeks after truth. His role is to depict as a sacrificial person who fights with enemy to get back the precious gift which he presented to his best friend. The role of Li is to portray as a charismatic hero who has the miraculous power of battling ancient Chinese martial art. The role of Li in the movie is of a mighty warrior and a of a romantic hero who fights for righteousness, integrity and love. In the movie, as Li is battling against a female enemy, he also is bound as a hero to showcase masculine prowess in abundant. In the movie, Li is also compared with a tiger for his ferocious martial art skill, accuracy and defending power. In reality, the main role of hero Li is to portray a fantasy martial art expert who gives value to loyalty, honesty and truthfulness. The hero defying classical traditional representation The hero in the movie â€Å"Crouching tiger Hidden dragon† showcases one who has supernatural fighting tactics and martial art skill. This hero takes us to an ancient Chinese culture where people possess mysterious and mythical power in martial arts. The hero in this movie battles on every plane of earth like air, water and ground. This defies the very essence of ancient Chinese martial art concept. According to the age old Chinese martial art, there is no mythical or supernatural tactics or skills attached to it. The fight is conducted on land and by no means can be practiced on air and water surface. Unlike hero Li, the martial experts of traditional Chinese culture did not possess superficial power or attribu tes in context to martial art practice and the film depicted more western action elements. As per (Movie Muser) â€Å"Crouching Tiger was actually the first film he directed outside North America, and despite the wirework and plot, he brought a relatively western perspective to the way it was filmed†